Award Winners 2021
Award Winners 2021
4th March, 2021
Customer Loyalty Award Winners
Best Use of Relationship Marketing in a Loyalty Program
- Max Life Insurance Co. Ltd.
Best Use of Technology in a Loyalty Program
- Gulf Oil India
Best Use of Contests / Promotions in a Loyalty Program
- InterMiles
Best Promotional / Shopper Marketing Campaign
- Khushiyon ka Weekend - d2h, Dish TV India Ltd.
Best Channel Loyalty Program
- JSW Cements Ltd.
Best Mobile Loyalty Program
- Ambuja Abhimaan - Ambuja Cements Ltd.
Best CRM Program
- TCS Digital CRM Transformation - Tata Consultancy Services Ltd.
Best Use of Innovation in Loyalty Marketing
- Privilege Club Loyalty Program - Aditya Birla Sun Life AMC Ltd.
Best Influencer Marketing Campaign
- Let's Talk Loyalty
Best Use of Gamification to Enhance Loyalty
- Max Life Insurance Co. Ltd.
Best Rewards Program
- InterMiles
- Apollo Accelerate 5.0 – Apollo Tyres Ltd.
Best Integrated Media Campaign
- Shoppers Stop Limited
- ICICI Lombard General Insurance Co. Ltd.
Best Use of Direct Marketing in a Loyalty Program
- Loylty Rewardz
- Levi's
Most Innovative Technology Initiative of the Year
- Edelweiss General Insurance Co. Ltd.
- Danone
Most Innovative Loyalty Program of the Year
- OYO Wizard - OYO Hotels and Homes Pvt. Ltd.
Best Overall Loyalty Program (Multi Industry)
- InterMiles
- Privilege Club Loyalty Program - Aditya Birla Sun Life AMC Ltd.
Champion of Champions – Loyalty Program of the Year
- Shoppers Stop Limited
Best Loyalty Team of the Year
- GoodLife - Hero MotoCorp Ltd.
Customer Experience Award Winners
Best Customer Centric Culture
- DBS Bank
Best Customer Service Initiative
- Crowd-Sourced Audits - OYO Hotels and Homes
Best Digital Customer Experience Initiative
- Bajaj Allianz Life Insurance Co. Ltd.
- Tata Power Delhi Distribution Ltd.
Best Contact Centre
- ICICI Prudential Life Insurance Co. Ltd.
Best Customer Experience Transformation
- You Promise We Resume Service - d2h, Dish TV India Ltd.
Best Omni-channel Customer Experience Initiative
- InterMiles
Best Use of Conversational Bot / AI / Robotics to Enhance Customer Experience
- Quality & Total Customer Satisfaction - Renault Nissan Technology & Business Centre India
- DBS Bank
Best Use of Innovation to Enhance Customer Experience
- Tata Motors Limited- CVBU
- Smart Assist - Bajaj Allianz Life Insurance Co. Ltd.
Best Customer Centric Company
- DBS Bank
Best Use of Voice of Customer
- Shoppers Stop Limited
- DBS Bank
Best Overall Customer Experience (Multi Industry)
- SBI General Insurance Company Ltd.
Best Customer Experience Vendor / Consultant / Service Provider
- Let's Talk Loyalty
- QDegrees Services
Best Use of Mobile to Enhance Customer Experience
- Citibank
Best Customer Engagement Strategy
- Wonder Cement Ltd.
- American Express
Best Use of Technology to Enhance Customer Experience
- Edelweiss General Insurance Co. Ltd.
- Lenovo Group, Asia Pacific Services
Best Use of Insights to Enhance Customer Experience
- Citibank
- Hansa Research Group Private Limited
Customer Service Experience Award Winners
Best Contactless Service Experience
- Bata Chat Shop - BATA India Ltd.
Terragni Customer Centric Company of The Year
- CriticaLog India Pvt. Ltd.
Terragni Customer Centric Team of The Year
- Reliance Nippon Life Insurance Co. Ltd.
Best Contactless Employee to Employee Experience
- Reliance Nippon Life Insurance Co. Ltd.
Best Contactless Employee to Customer Experience
- Shoppers Stop Limited
Smart Data Award Winners
Best Use of Data in Marketing Analytics
- Best Use of Data in Marketing Analytics
Best Use of Data Analytics in Predictive Modelling
- Loylty Rewardz
Best Use of Data Analytics in Business Intelligence
- HDFC Life Insurance Company Ltd.
- Corteva ROOTS- Corteva Agriscience